DontPayFull is a technology company operating a global coupon website, providing online shoppers with coupons and discount offers for over 30,000 stores and brands. In addition to its website, DontPayFull offers two complementary products: Amazon Discount Finder, a tool that allows consumers to find coupons and discount offers directly from the Amazon website; and DontPayFull Automatic Coupons, a browser extension that automatically finds and applies coupon codes at checkout. Read on to discover more about this TUNE Network Partner and how they could benefit your business.

Q: Can you give us a high-level overview of DontPayFull?  

A: For more than 12 years, DontPayFull has been one of the leading online platforms in the coupons industry space, a beacon for smart shoppers seeking to optimize their online purchases. We provide an extensive range of coupons, discount codes, and promotional offers spanning a multitude of retailers worldwide. Our primary goal is to enhance the online shopping experience for consumers, enabling them to secure the very best deals and manage their budgets efficiently. To this end, we’ve crafted a user-friendly interface and offer dedicated customer service, ensuring a seamless, rewarding experience for all savvy shoppers looking to further stretch their dollars.

Q: What are the top ways you promote brands?  

A: At DontPayFull, we truly believe in the power of collaboration and the potential it has to unlock unimaginable possibilities. We have positioned ourselves as a bridge connecting millions of shoppers with thousands of brands worldwide, facilitating a vibrant marketplace that is characterized by mutual benefits and growth.

Our story revolves around creating value for both consumers and brands. For consumers, we offer an opportunity to save more with exclusive coupons, while for brands, we provide an expansive platform that heightens visibility and boosts engagement.

We deploy a variety of strategic methods to achieve this. At the forefront, we harness the power of exclusive coupons, shared across entire carefully selected store categories, capturing a wide audience rather than only targeting those looking for specific brands. Organic traffic monetization is a significant part of our strategy, where our constant search engine optimization efforts attract a large audience seeking deals and coupons, and direct this traffic towards the brands we promote.

We nurture a committed team that’s focused on performance. Our team members invest their time and passion to augment the growth of the brands we work with, by carefully crafting experiments, analyzing data and continuously optimizing the storefronts. Their efforts ensure that every brand we promote gets the best possible exposure and reach.

Last but not least, we also capitalize on content marketing via our compelling blog section, generating high engagement and conversion rates by featuring appealing offers during peak events as per our defined shopping calendar.

Q: What is the total reach of your audience?  

A: At the moment, the total reach of our audience is 20 million unique visitors last year, 366,000 social media subscribers, and 480,000 email subscribers. On average, we have over 1.2 million unique users and more than 1.5 million sessions every month, with significantly increased traffic during the months of November and December. This exposes our more than 15,000 partners to 100% organic traffic.

Our year-on-year steady growth and strong organic reach stand proof of the trust and loyalty of our audience, which is a key factor to our continued success.

Q: Which verticals perform the best with DontPayFull?  

A: In alphabetic order, our most visited and best performing categories are: Accessories, Beauty, Business & Services, Clothing, Electronics, Health, and Home & Garden.

Q: Can you tell us about a successful campaign you ran in the last six months?  

A: We can certainly share some insights about one of our most successful campaigns in the last six months. It’s quite a noteworthy one, because it is in the financial industry category, a sector that isn’t typically a top performer for a coupon aggregator website like ours. We’ve partnered with a financial institution on their financial education offering, and we’ve managed to generate an impressive sales growth of over 350% during the period by strategically placing the brand’s most appealing offers inside our specially tailored categories and optimizing their storefront sections to coincide with the peak shopping season. We shifted the extra need for material resources of our audience towards a more financial conscious mentality during the yearly spending spree. This approach allowed us to connect the right brand with the right audience at the right time. As a result, we saw a significant uptick in engagement and conversion rates of financial education products, reaffirming our beliefs in the power of optimized strategic content marketing, enabling them to collect more than $450,000 in revenue in January 2024 alone.

We believe this success can mainly be attributed to our team’s ability to understand, adapt and innovate. They have demonstrated a remarkable ability to swiftly identify the trend, adjust our system to it and comprehend industries that are not typically considered mainstream in the coupon aggregation domain.

This campaign has been a learning experience for us. We are excited about this growth, and we are looking forward to leveraging these learnings to launch even more successful campaigns in the future.

Q: What’s something unique about DontPayFull?  

A: One aspect of DontPayFull we consider unique in this landscape is our emphasis on win-win partnerships. We constantly and consistently prioritize the needs and feedback of our main stakeholders — the platform users and our partners. By attentively listening to their requirements via our dedicated customer service channels, we are able to curate innovative solutions that meet their needs. At our core, we are a technology company, driven by a mission to save our users time and money. This sets us apart as not only a platform for securing the best online deals but also a progressive tech entity that uses innovative strategies for the benefits of our users and partners. 

Q: Any industry trends or insights to share with brands?  

A: A key insight in the current landscape is that consumers are becoming increasingly savvy and selective in their online shopping behaviors. They don’t merely seek discounts, but also value a seamless end-to-end user experience with a significant trend around exclusivity. Consumers are showing an increased preference for unique, exclusive deals, and coupons tailored to their shopping habits. Brands seeking a competitive edge should consider this shift in consumer behavior when developing discount strategies. It’s clear that deals and coupons that feel exclusive to the consumer are influential in shaping their purchasing decisions. As a platform, our goal is to stay ahead of these trends and use our insights to serve our users better and provide an effective platform for our partners.

TUNE customers who are interested in working with DontPayFull can request an introduction by navigating to the TUNE Network section of the platform. Questions? Click here to chat with one of our experts.

Sheridan Marketing & Consulting is a boutique partner agency helping brands grow through active affiliate management and facilitating relationships with an eclectic group of top-notch publishers. Read along as owner and founder Devin Sheridan shares the details about his new company.

Q: Can you give us a high-level overview of Sheridan Marketing & Consulting?  

A: After 10 years in the affiliate and partner marketing space I recently decided to launch my own agency. My goal with Sheridan Marketing & Consulting is to continue doing what I do best — connecting advertisers and publishers and fostering meaningful, mutually beneficial partnerships. We match our approach to our clients, pride ourselves on white glove service and building long-term, lasting relationships. 

Q: What are the top ways you promote brands?  

A: We believe that one size doesn’t fit all when it comes to brand promotion. We pride ourselves on tailoring our promotional methods to complement a brand’s existing marketing channels, ensuring incremental growth. We work with highly curated partners across the marketing spectrum including programmatic display, rewarded traffic, email marketing, curated content creation, card linking, affinity marketing, CTV, retargeting/on-page abandonment, and more. 

Q: What is the total reach of your audience?  

A: While the specific number can vary depending on the project, our extensive network of publishers and partners allows us to tap into an audience of millions across various platforms and verticals. 

Q: Which verticals perform the best with your company?  

A: While we love working with clients across many verticals, we have the most experience in lifestyle products and apps, health and wellness, insurance, and B2B.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: We are a new agency — just launched in August — but already we have helped drive over 5,000 sign-ups for a large membership organization’s rewards program and helped a health food brand drive over 2,000 sign ups for their recipe newsletter. 

Q: What’s something unique about Sheridan Marketing & Consulting?  

A: What truly sets Sheridan Marketing & Consulting apart is our dedication to fostering authentic, meaningful partnerships. Our goal is to cultivate relationships that are both profitable and sustainable, ensuring long-term success for both advertisers and publishers. 

Q: Any industry trends or insights to share with brands?  

A: One noticeable trend is the diversification of affiliate marketing channels. Gone are the days when affiliate marketing solely revolved around blogs and coupon sites. More and more brands are expanding their affiliate strategies to include partnerships with content creators, CTV/OTT, podcasts, and on-page optimization partners. This diversification allows brands to reach audiences in more organic and authentic ways, leading to increased trust and stronger customer relationships.

TUNE customers can request an introduction to Sheridan Marketing & Consulting directly in the TUNE platform.

Every year, it seems like a new kind of influencer is having a moment. Celebrities, bloggers, micro-influencers, Twitch streamers, TikTok stars; they’ve all had their time in the spotlight. Is this year any different? With the fallout from COVID-19 forcing the global economy into greater uncertainty, digital communities have an important role to play as individuals look for answers, inspiration, and support.  

Trying to navigate the economic impact of the last two years will be a challenge for many businesses in the months ahead. Brands that are looking for the right mix of insight and empathy to reach consumers in these uncertain times may want to explore partnering with influencer communities. Here’s how to get started, from the basics of who influencers are to the best ways to meet and work with them.      

What is an influencer community? 

Influencers are members of self-selected social groups who have the trust and respect of their peers — their communities. They come from all walks of life, and build their followings through shared passions and authentic connections. They are not celebrities — at least, not in the traditional sense. Often, they’re not even professional marketers.  

Instead, these influencers are brand fans, knowledgeable product users, and role models within niche communities across social media. Most importantly, influencers with dedicated communities are powerful advocates for the brands and products they love.  

Scott Ginsberg, vice president of client development at BrandCycle, an influencer affiliate network, explains:  

For influencer communities, authenticity is paramount. It is the social capital that builds and maintains the bond these influencers have with their followers, and it can’t be faked. This is especially important in the era of COVID-19 and social distancing. Since 2020, more people than ever before have turned to the digital ecosystem for their everyday needs, searching for authentic connections to replace the human contact they miss. 

Brands may find these influencers to be a windfall in the current economy, but there’s a caveat — companies have to be willing to put in the work to drive organic growth, too. Above all, brands must allow these influencers to stay true to themselves and their followers.  

Where influencer communities shine 

What verticals and product categories are influencer communities good for? 

It sounds like a cop out, but almost all of them. Any direct-to-consumer brand that has an online presence and an engaged customer base should be able to find influencers with communities that fit their marketing needs.  

Take financial services company Topstep, for example. Topstep provides an online platform for training and trading in the forex and futures markets. They target a very specific audience in a very narrow field. So, Topstep turned to the futures and forex trading education community. There, the company enlisted the help of educators to introduce new traders to the Topstep platform.  

The world is full of diverse, passionate people who advocate on behalf of brands for free every day. For marketers, it’s solely a question of finding them.  

What are the platforms that these influencers use? 

Again, almost all of them. Instagram and Facebook remain the top platforms of choice for influencers, but TikTok is quickly catching up. Yet different communities use different channels. It really depends on where your customers are.  

• Instagram 
• Facebook 
• TikTok 
• Twitch 
• YouTube 
• Snapchat 
• Twitter 
• Reddit 
• Pinterest 

What marketing goals can influencer communities help to achieve? 

Today’s consumers don’t want to be sold to; they want to be engaged with.  

Influencers excel at engagement. They build organic relationships with their followers by replying to comments, participating in discussions, and sharing user-generated-content — interactions outside of the sales funnel. When the conversation turns to a brand or a product, consumers feel less like they’re being sold to, and more like they’re getting a recommendation from a friend. 

• Sales 
• Lead generation 
• Cross-sells 

Working with Influencer Communities

It can be easy to forget that behind all the images and posts, influencers are just regular people. Influencer marketing is often a part-time job or a side gig for them; they may be juggling multiple jobs and projects at any given time. Understanding their struggles and motivations, especially in these unprecedented times, will help you work more effectively with them.  

Some of the most common hurdles for influencers:  

1. Getting started and building scale 
2. Finding enough time to create quality content and manage administrative tasks 
3. Maintaining work/life balance and splitting focus between engaging with their communities and being with their families 
4. Communicating their unique value proposition to brands, and avoiding being lumped into a generic “promotional category”  

Tips for marketers working with influencers: 

1. Allow freedom of expression in influencer promotions and user-generated content (UGC) 
2. Be open to creative payment models (such as free product in lieu of commission) 
3. Consider shorter pay windows or higher commission rates to help minimize the upfront risks for new partners 
4. Communicate often — too much communication is always preferable to too little 
5. Use an unbiased tracking platform to track conversions when possible, and use promo codes (clickless tracking) for everything else 
6. Scale your program by using a network, such as BrandCycle or CLOUTA 

Influencers and Partner Marketing 

Will more brands embrace influencers this year? How will the economy change how businesses and influencers engage with their audiences? Only time will tell.

When you’re ready to get started, download our Influencer-Affiliate Blueprint: Building High-ROI Creator Communities. Created in partnership with growth agency ZeroTo1, this e-book covers everything brands need to know to successfully add influencers to their affiliate program, increase revenue, and prove affiliate ROI.

This article was originally published on PerformanceIn.com in April 2020 and has been updated with new information and insights.  

June’s featured partner Perform^[cb] is a leader in the outcome-based marketing industry. Their mission to “Think Bigger” and a streak of exponential organic growth allowed the company to make several strategic acquisitions over the years. Today, they provide marketers and publishers with the unique solutions their businesses need to succeed. Read on to find out how they could help your brand grow today and into the future!  

Q: Can you give us a high-level overview of Perform^[cb]?  

A: Founded in 2002, Perform^[cb] is a 7X winner of best in class in the outcome-based marketing industry, offering a comprehensive range of services through our Outcome Engine and affiliate program management. Enabled by proprietary, patented technology that seamlessly integrates with TUNE, Perform^[cb] allows marketers to optimize customer acquisition and maximize return on ad spend (ROAS) by only paying for tangible, high-quality customer outcomes. 

We work with brands such as Walmart, LendingTree, FanDuel, Robinhood, Capital One Shopping, and Hungryroot to grow their customer base and lifetime value at scale.

Q: What are the top ways you promote brands?  

A: Our extensive ad inventory gives marketers access to major and emerging digital channels, such as mobile, search, contextual, display, and pay-per-call (just to name a few), ensuring broad customer reach across the entire buyer journey. We provide brands with flexible payment models tailored to their specific objectives, including CPA, CPL, CPI, CPE, and CPC. 

Q: What is the total reach of your audience?  

A: We work with a diverse range of clients, spanning small businesses, mid-sized companies, and enterprise brands across various industries and niches. With our versatile solutions, we cater to the unique growth needs of each brand, whether it’s providing strategic support for individual campaigns or full-funnel affiliate program management. 

Q: Which verticals perform the best with Perform^[cb]?  

A: Our team has extensive experience scaling and optimizing campaigns across a diverse set of key verticals, including but not limited to:

• Downloads and Security Software 
• Entertainment, Streaming, and Lifestyle 
• Finance and Fintech 
• Beauty, Health, and Wellness 
• Electronics and Gaming 
• Apparel and Accessories 
• Subscription Services 
• Grocery and Alcohol Delivery 

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: A popular finance marketer seeking to acquire qualified consumers through valuable, long-term partnerships turned to Perform^[cb]‘s Outcome Engine team for assistance. We established a strong foundation with the fintech marketer, emphasizing compliance transparency, open communication, data-driven feedback, and strategic optimizations. Through collaborative A/B testing of landing pages, product bundles, pricing, payouts, and sub-ID tracking, we leveraged insights to optimize performance across top channels. Our recruitment of high-quality partners and streamlined creative reviews by our in-house compliance team further expedited the campaign launch process.  

The campaign surpassed its consumer enrollment goal, achieving a remarkable 74% increase in enrollments during the first quarter. The success continued, with an impressive 355% increase in revenue and a 274% increase in enrollments year-over-year. 

Check out the full case study here!

Q: What’s something unique about Perform^[cb]?  

A: Our commitment to delivering impressive ROI, developing cutting-edge technology, and fostering a vibrant culture sets us apart. One of our standout features is our Outcome Engine, a world-leading full-funnel digital customer generation tool kit. Powered by our patented customer acquisition platform (CAP), the Outcome Engine revolutionizes growth by integrating AI technology, expert services, and a curated partner marketplace.  

Our CAP secures all campaigns with 24/7 compliance and the anti-fraud software, PerformSHIELD. This powerful tool proactively and continuously protects brands from suspicious activity, providing them with peace of mind and maintaining their brand integrity. 

Q: Any industry trends or insights to share with brands?  

A: The future of outcome-based marketing is likely to be shaped by several key factors. Technological advancements and data analytics will be pivotal. The ability to gather and analyze vast amounts of data empowers marketers to make informed decisions, optimize campaigns, and deliver personalized experiences to targeted audiences. The impact of AI and machine learning technologies is already profound as we’re seeing within our own platform capabilities, facilitating efficient targeting, automation, and performance optimization. 

We have also witnessed a rise in influencer partnerships, emphasis on transparency and compliance, focus on personalization and segmentation, and diversification of programs with niche partners. These trends provide valuable insights for brands seeking to optimize their strategies and succeed in a dynamic marketplace. 

At Perform^[cb], we remain committed to ongoing investment in research and development, staying ahead of industry trends, and adapting strategies to meet our clients’ evolving needs.

TUNE customers who would like to work with Perform^[cb] can request an introduction directly through the TUNE platform by navigating to the Media Partners tab.

Questions? Click here to chat with one of our experts.

In addition to being a valuable source of high-quality media partners, TUNE Connect is also a fantastic resource for clients seeking top agency recommendations and managed services. On that note, we are pleased to welcome our newest agency partner, ZeroTo1 to TUNE’s partner ecosystem. With brands such as Instacart, ClickUp, and Lime Crime on their roster, we’re excited to have them on board!

Q: Can you give us a high-level overview of ZeroTo1?  

A: ZeroTo1 is a full-service growth, creative, and influencer agency for high-growth technology and ecommerce brands. We grow brands by building community, best-in-class UGC ad creative, and performance-based marketing tactics.

We work with brands like Instacart.com, Huel.com, Cometeer.com, Basecamp.com, Melin.com, HelloLanding.com, Therabody.com, GelBlaster.com, ClickUp.com, LimeCrime.com and more.

Q: What are the top ways you promote brands?  

A: We partner with top-tier brands to build influencer (creator) affiliate communities that support acquisition, creative, and lifecycle efforts. We also launch and manage profitable affiliate marketing programs through our strong relationships with top publishers and platforms, and create high-quality UGC and video ads for Meta and TikTok. 

Q: What is the total reach of your audience?  

A: ZeroTo1 helps leading brands target, reach and engage millions of consumers through direct partner channels and social media platforms, including Meta, TikTok, and more. Our agency develops marketing partnerships among the Fortune 500, providing access to premium partner channels, strategic integrations, personalized offers, and prescriptive targeting. 

Q: Which verticals perform the best with ZeroTo1?  

A: Top verticals:

• Health & Wellness
• Tech, Apps, and Consumer Services
• Food & Beverage
• Outdoor and Sports
• Electronic & Games
• Apparel & Accessories
• B2B & B2C Marketplaces

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: ZeroTo1 and Instacart developed a set of creator-specific tools and workflows (with the help of TUNE) that allow recipe publishers and content creators, “influencer (creator) affiliates,” to make their recipes instantly shoppable from their chosen platforms.

• For influencer (creator) affiliates: they’re given tools and affiliate links to help monetize the recipe and list-focused content they’re already creating. Plus, they join a branded community of top recipe publishers, bloggers, and dieticians — sharing tips, tricks, and trends within their industry.  
• For Instacart: they’re amassing an army of recipe influencers (creators) that help generate in-app purchases, as well as a distribution network that can be incentivized and directed towards broader strategic brand goals.
• For Instacart partners: they’re able to deploy pragmatic budgets through the community, as well. Co-marketed recipe challenges, recipe syndication, and more!  

Key result/highlight from the “Influencer (Creator) Affiliate” Tastemakers Program:  

• ZeroTo1 created an agile, scalable, and highly profitable program within six months.

Q: What’s something unique about ZeroTo1?  

A: The co-founders of ZeroTo1 served on the founding team at Shipt. Both were instrumental in building out their performance marketing departments and overseeing the overall influencer and affiliate go-to-market strategies. Shipt was acquired by Target, paving the way for the inception of ZeroTo1. Today, ZeroTo1 partners with emerging lifestyle e-commerce and technology brands seeking to grow fast and grow profitably. Our competitive advantage is that we have experience working on the brand side from idea to exit in just four years, so we understand the difficulties and challenges of scaling while dealing with agencies. We pride ourselves on delivering performance results rather than just the deliverables and being long-term growth partners for our clients every step of the way. 

Q: Any industry trends or insights to share with brands?  

A: Category leaders like Instacart, Walmart, Amazon, Apple, and Disney+, among others, have recognized the immense potential in cultivating their own branded influencer-affiliate communities. With the increasing cost of paid channels, the value of investments in community-driven initiatives that foster organic growth, customer retention, and loyalty has been amplified, leading to profitable growth.

Unlike the traditional affiliate marketing programs that were primarily transactional, these branded community programs are deeply rooted in the strength of the community and the content they create for a brand. The value propositions within influencer (creator) affiliate programs have evolved from just offering commissions. They now include exclusive benefits such as access to special events and resources, opportunities for broader partnerships, and various other incentives.

We’re witnessing a trend toward diversification in affiliate programs. More brands are broadening their affiliate programs to encompass various influencers (creators) while building a branded community. This includes micro and macro influencers, content publishers, bloggers, and even the brands’ own customers. As we move forward, this trend is set to become the norm, further revolutionizing the affiliate marketing landscape and making ZeroTo1 uniquely positioned to help brands launch these programs effectively.

TUNE customers who would like to work with ZeroTo1 can connect with them directly in the TUNE platform. Simply navigate to the Agency Partners section of TUNE, select ZeroTo1, and click the “Request Connection” button.

Questions? Click here to chat with one of our experts.

Tappa is a mobile technology company that strives to give each user in their network the optimal online experience, from start to finish. They have worked with key partners like Real Madrid, Tottenham Hotspurs, Liverpool FC, and more to curate a unique digital experience for their fan base. They also have exclusive partnerships with top content, review, and blog sites. Keep reading to learn more! 

Q: Can you give us a high-level overview of Tappa?  

A: Tappa is a human-first mobile technology company empowering individuals to express and experience more while engaging with the brands they love. 

Q: What are the top ways you promote brands?  

A: Tappa promotes brands in various ways across multiple channels, however, our main promotional method is through our owned and operated keyboard products. Tappa has partnered with some of the largest organizations globally to develop custom keyboard technologies for their fan base and followers to download and use on their mobile devices. This allows brands to promote their products to a unique user base in places they have never been able to reach before.  

Additionally, Tappa has an exclusive network of third-party publisher partnerships to promote brand offers and can customize every brand campaign depending on what that brand is looking for. These channels include content publishers, browser apps, homepages, start pages, browser add-ons, and blog/review/deal sites. 

Q: What is the total reach of your audience?  

A: Tappa’s total reach surpasses 500+ million users. 

Q: Which verticals perform the best with Tappa?  

A: Tappa’s top performing verticals are e-commerce/retail, travel, electronics, and fashion. We have a “testing” mentality so even if your brand does not fall into our current top verticals, we are open to testing most brand offers. 

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: We currently run an extremely successful campaign for Etsy. The great part about Etsy is their vast product category which allows Tappa’s user base to find products they are looking for daily. 

Q: What’s something unique about Tappa?  

A: Tappa has access to users where no one else does — in the keyboard environment! The keyboard is the most used application on every mobile device, being opened approximately 80 times per day on average. This allows brands to reach consumers anywhere on their mobile device with Tappa’s in-keyboard browser technology. 

Q: Any industry trends or insights to share with brands?  

A: Here are a few: 

• In 2022, 72% of all retail website traffic came from mobile devices.  
• In 2022, 62% of orders from retail websites came from mobile devices.  
• As of 2023, $511.8 billion in retail e-commerce sales came from mobile devices. 

Customers who would like to work with Tappa can request an introduction directly through the TUNE’s partner ecosystem. Questions? Email us at partnerships@tune.com

NachoNacho is a true marketplace for SaaS: a single destination where businesses manage, discover, and buy SaaS products, and vendors find their best customers. The NachoNacho marketplace is agnostic to operating systems, tech stacks, and software architectures. Read on to learn more! 

Q: Can you give us a high-level overview of NachoNacho?  

A: NachoNacho is a B2B SaaS marketplace powered by fintech. With us, businesses can: 

1. Consolidate all SaaS spend in one place. With tight limits, create a separate virtual credit card for each subscription vendor. Companies are saving 30% of SaaS spend.
2. Get massive discounts on scores of SaaS products. 

Q: What are the top ways you promote brands?  

A: We promote SaaS vendors and B2B solution providers in several ways. We are a new user, low CAC acquisition channel for SaaS sellers. Listing is free in our B2B SaaS marketplace, and no integration is required. Vendors pay only on a revenue share basis. Additionally, B2B service providers can be listed in our PerkHub and made available to all of our 20,000+ businesses. 

Q: What is the total reach of your audience?  

A: We service over 20,000 SMBs, startups, and mid-sized companies with a total reach of over 60,000 businesses through our newsletter and other channels. We expect to have over 100,000 business accounts before the end of the year. 

Q: Which verticals perform the best with NachoNacho?  

A: We carry SaaS products in most of the popular B2B SaaS categories, with a full list that can be seen here. These include sales, analytics, development, productivity, finance, marketing, and many more software categories. 

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: Through our combined marketing approach, one of our customers (Apropo, a sales-focused SaaS tool) was able to acquire new customers from their very first day on the platform. The founder was included in one of our live 1:1 NachoTuesday interviews, which helped humanize his brand and connect with our audience of startups and SMB decision-makers live over LinkedIn. NachoNacho provides a combined marketing approach including content, social media, and email marketing to support our seller partners to much success. These marketing activations are provided free of charge with our team doing the heavy lifting for you. 

Q: What’s something unique about NachoNacho?  

A: We’re building the world’s first and largest true marketplace for subscriptions to harmonize the subscription economy and foster its further growth. We use the latest fintech tools to create powerful user experiences for all stakeholders in the marketplace. This includes a fast-growing SaaS marketplace with exclusive discounts and perks for buyers, powerful spend management tools, easy-to-use virtual cards, and a scalable long-term sales channel for SaaS vendors to acquire customers at a lower CAC than ever before. 

Q: Any industry trends or insights to share with brands?  

A: We believe in partner-led growth and see partnership marketing being one of the top channels for acquisition in the future for B2B brands. According to research, B2B affiliate marketing is growing extremely fast with 15-30% of all sales coming from partnership or affiliate channels. Unlike one-time affiliate partnership deals that produce sales short-term, NachoNacho provides a platform that can provide a long-term partnership for our vendors and continued supply of customers. 

Customers who would like to work with NachoNacho can request an introduction through the TUNE platform.  

If you would like to read about more of our TUNE Partners, head over to the TUNE Blog. 

MaxBounty is a CPA network specializing in maximizing the ROI of advertisers and affiliates. Through the years, they have adapted to performance marketing’s continual evolution as well as influenced its direction. Today, the company remains dedicated to developing and perfecting their network’s features on a daily basis. Read on to discover more about our featured partner for February.

Q: Can you give us a high-level overview of MaxBounty? 

A: MaxBounty is a performance-based affiliate network that is dedicated to maximizing the ROI of both brands and affiliates. Our cost-per-action model allows us to provide tailor-made solutions for each of our advertiser partner’s individual goals. This means they only pay for the action that they determine is valuable to their business. Whether that’s sales, sign-ups, lead submission, downloads, or app installs, we ensure their specific goal is prioritized.

Q: What are the top ways you promote brands? 

A: We utilize a global network of vetted affiliates to get brands in front of new audiences. From social media gurus to website owners to proficient media buyers, our diverse base of online experts can help brands reach untapped digital channels. Our advertiser partners don’t obtain just one new marketing channel with MaxBounty, they get access to thousands.

Q: What is the total reach of your audience?

A: Throughout our 19+ years of delivering results, we have developed a portfolio of affiliates with worldwide reach. No matter the vertical or geographic target, we provide access to unique media channels that expand our advertisers reach by putting them in front of new audiences that traditional marketing channels are failing to discover.

Q: Which verticals perform the best with MaxBounty? 

A: Our network specializes in business-to-consumer facing verticals. Market research, finance, insurance, travel, health, and branded e-commerce have all been strong performers throughout the years. That said, given the size and scope of our affiliate base, there is almost no vertical that is outside of our capabilities.

Q: Can you tell us about a successful campaign you’ve run in the last six months? 

A: TransUnion has been one of our trusted partners since 2020. Over the past six months we have driven over 25,000 new paid customer subscriptions through display, social, native, and contextual advertising sources. We continue to expand their reach by putting their brand in front of their target audience by utilizing our vast network of affiliate partners. Learn more here.

Q: What’s something unique about MaxBounty?  

A: MaxBounty is an all-in-one solution that operates on a 100% performance-based model. Our Account Management Team works with our partners to gain insights, review quality, provide feedback, and optimize their performance. Our Affiliate Management Team constantly works to promote individual campaigns to our affiliate base, finding our partners the most suitable media channels. Our Quality Assurance Team utilize our proprietary FraudBlock technology to provide a programmatic layer of protection while continually checking the quality of each individual affiliate and lead. From strategic execution to technical implementation assistance, every member of our team is on hand to propel our partners’ potential.

Q: Any industry trends or insights to share with brands?  

A: With the ever-changing economic climate, it’s more important than ever for brands to ensure their ROI from all their marketing channels. We have seen and will continue to see an increased focus on performance marketing. It’s very important for advertisers to work with experienced networks that have the right technology and reporting to ensure they are achieving their goals and targets. Networks like MaxBounty, that offer tremendous levels of transparency and are true partners to their clients focusing on long-term value, will be an immense help to brands trying to navigate through these sometimes-uncertain waters.

TUNE customers who would like to work with MaxBounty can request an introduction directly through the TUNE platform.

Questions? Email us at partnerships@tune.com.

Fluent, Inc. is a leader in customer acquisition, leveraging its direct response expertise to drive engagement and power discovery for leading brands. Backed by proprietary data science, Fluent drives opted-in consumers to targeted offers, allowing them to find new opportunities, content, and products that enhance their lives. Established in 2010, and headquartered in New York City, Fluent’s team of experts have invested over $1 billion in media across its digital media portfolio to build a global audience available through 500+ DSPs, DMPs, online publishers, and programmatic platforms.

Keep reading to find out more about our first featured TUNE partner of 2023!

Q: Can you give us a high-level overview of Fluent? 

A: Fluent empowers brands to acquire and retain customers across the entire omnichannel marketing experience. Our owned and operated digital media portfolio is designed to help consumers discover relevant offers from the world’s leading brands. We capture first-party insights and leverage our proprietary data science and technology to match consumers with the right offers based on their needs. Partners can easily scale their customer acquisition strategy with targeted campaigns guaranteed to convert with our performance pricing model.

Q: What are the top ways you promote brands? 

A: We promote brand offers via influencer partnerships, ad placements across our digital media portfolio, and AdFlow, our new post-transaction ad inventory.

Q: What is the total reach of your audience?

A: We interact with 25 million monthly active users across our digital media portfolio, enabling advertisers to connect with highly engaged audiences in the U.S., U.K., Canada, and Australia.

Q: Which verticals perform the best with Fluent? 

A: While we’ve typically seen great success in verticals like mobile gaming, subscriptions, and financial services, we’re also expanding into e-commerce and CPG (consumer packaged goods).

Q: Can you tell us about a successful campaign you’ve run in the last six months? 

A: We recently partnered with U.K.-based subscription brand Shavekit to drive new trial sign-ups, reducing CPAs by 76% and driving five times the ROAS versus the leading social media platform. To help Shavekit reach its target audience, we launched a performance-based campaign within our proprietary digital media portfolio. Leveraging first-party consumer insights and custom offer creatives, we generated interest among trialists with no previous exposure to the brand. Adjusting media composition and audience segmentation to filter out lower converting traffic, we also helped the Shavekit team to reduce their zero-renewal churn rate by 60%. Learn more here.

Q: What’s something unique about Fluent?  

A: Through our partnership with LiveRamp, we are now able to accept and use advertisers’ first-party data to optimize campaign performance. When brands match their audience segments to Fluent’s robust first-party database, they can unlock rich insights to enhance their targeting strategy, drive new customers, and re-engage lapsed users — all in a privacy-safe way.

Q: Any industry trends or insights to share with brands?  

A: As the economy dips into uncertainty, brands are under added pressure to deliver positive ROI. To help marketers meet these demands, Fluent created AdFlow, a tool that enables e-commerce brands to monetize their confirmation page and drive personalization via third-party offers from leading advertisers. E-commerce brands can leverage AdFlow to generate more revenue per transaction and earn additional profits to reinvest back into their marketing efforts.

We hope that our sector will continue to grow, and that we will increase our opportunities to maximize visibility and maintain a continuous and closer contact with users.

TUNE customers who would like to work with Fluent can request an introduction through the TUNE platform. Questions? Email us at partnerships@tune.com.

Head over to the TUNE Blog for more partner spotlights, or visit our website to learn about TUNE or apply to become a TUNE partner.

This month’s Partner Spotlight will feature Kindico, a new agency/media partner, centered in Brazil, LATAM, and EMEA opportunities.

As we approach the end of 2022, TUNE continues to expand our domestic and global reach with agencies and publishers. Kindico is a lead generation agency working with B2C and B2B campaigns to achieve high-quality results with success-driven strategies on a segmented target audience. Continue reading to find out more about their agency and affiliate network opportunities.

Q: Can you give us a high-level overview of Kindico? 

A: Kindico Digital Marketing Ltd is a lead generation company with operations in several countries, with a strong presence in the United Kingdom and Brazil, as well as other countries in Latin America, Europe, and the United States. Kindico has a strategic differential that positions it among one of the main players in the market. In addition to international operations, Kindico is a pioneer in investing in B2H (business to human), its tagline being “connecting brands with people” since its inception in 2016.

We are active participants in the biggest digital marketing events. We are also one of the first companies in the industry to develop webinars on email marketing best practices and data protection laws for our affiliate network. We are proud to be a company with the Green Partner seal, because we believe that sustainability and technology can go hand in hand. We believe that digital marketing must promote communication that respects, values, and connects to individual diversity in all its forms, through representativeness and inclusion.

Q: What are the top ways you promote brands? 

A: Kindico promotes brands through various digital channels. As generating leads is a qualitative action, we develop strategic studies to guide the client on the type of communication, lookalike and analytical reports which identify, target, and expand the audience.

Q: What is the total reach of Kindico’s audience?

A: Our reach is very wide, as we have already generated 10+ million leads, through email, banner, push notification, native ads, and mobile channels, among others.

Q: Which verticals perform the best with your company? 

A: We work with almost all verticals, but we have our top 10, which are: education, finance, research, automotive, promotional, health, food, technology, fashion, and beauty.

Q: Can you tell us about a successful campaign you ran in the last six months? 

A: Last month, we ran a very successful campaign for one of the biggest entrepreneurship events in Brazil. The campaign was broadcast on all digital channels and had very positive nationwide coverage for the client.

Q: What’s something unique about Kindico?  

A: We are a people-centric company. Therefore, we aim to increasingly empower assertive communication, generate positive results and experiences. What makes us unique is the fact that we do not just promote brands, we promote intelligent communication, Always On, creative and humanised digital interaction.

Q: Any industry trends or insights to share with brands?  

A: We believe that our industry has a lot of room for growth, especially in terms of increasing campaign reach and performance. This will only be possible through data knowledge. For this reason, BI (Business Intelligence) becomes a “lighthouse,” guiding campaigns in all the verticals, so that performance can be understood in a deeper, more agile manner, making campaigns more and more efficient.

We hope that our sector will continue to grow, and that we will increase our opportunities to maximize visibility and maintain a continuous and closer contact with users.

TUNE customers who would like to work with Kindico can request an introduction through the TUNE platform. Questions? Email us at partnerships@tune.com.

Head over to the TUNE Blog for more partner spotlights, or visit our website to learn about TUNE or apply to become a TUNE partner.