Virality Boost is the original influencer content syndication network, helping brands to increase visibility, spark interest, inspire action, and drive purchases at scale. They focus on crafting syndication strategies that cover the entire customer journey and aim to break barriers in influencer marketing that traditionally haven’t worked for advertisers. Their approach is researched for maximum viral impact and cross-platform actions, leveraging the natural customer journey to deliver incremental performance.

Q: Can you give us a high-level overview of Virality Boost?  

A: Virality Boost is a transparent influencer content syndication network, specializing in large-scale influencer campaigns. We deliver campaigns that impact the bottom line and help brands achieve larger business objectives with quality, category-relevant influencers and advanced social strategies that leverage social media algorithms to increase visibility and impact.

Q: What are the top ways you promote brands?  

A: We run 25, 50, to 100 or more influencers in a single campaign within a specific time window to drive virality — demand and awareness for the brand across two platforms, depending on brand — Facebook, X, Instagram, Youtube, and TikTok.

Q: What is the total reach of your audience?  

A: Over 30 million.

Q: Can you share some insights about your audience and demographics?  

A: They span 23 categories: both male and female influencers in lifestyle, web3, auto luxury, fashion, sports, travel, auto lifestyle, family, personal finances, kids under 10, kids over 10, and more!

Q: Which verticals perform the best with Virality Boost?  

A: It depends on the brand, but generally wellness, fashion, beauty, lifestyle, unique offerings and products, sports, watch TV, and more.

Q: Can you tell us about a successful campaign you ran in the last six months?  

A: SenseofSelf.Life – we’ll have a case study ready in a couple of weeks. See a sneak peek below.

Q: What’s something unique about Virality Boost?  

A: Each campaign is spearheaded by our influencer captains. These captains are experienced influencers themselves, representing various niches within the influencer community. We diligently test our strategies, placing a strong emphasis on achieving measurable results. 

Q: Any industry trends or insights to share with brands?  

A: In today’s rapidly shifting digital landscape, where third-party cookies are being phased out, brands must prioritize and refine their attribution strategies to make well-informed budgeting decisions. Google is enhancing its AI-driven ads and testing Google’s Circle on Android, all to master social media imagery. Amazon is not lagging behind, with its decisive move towards influencer collaborations and image search features. Meanwhile, Meta’s robust pixel technology continues to set a high benchmark.

For businesses focused on driving growth and seizing market share, understanding the customer’s journey across diverse channels and platforms, particularly social media, is critical. Brands must focus tirelessly on stimulating demand, elevating awareness, and nurturing purchase intent. Clear attribution allows companies to allocate their resources effectively, ensuring each touchpoint resonates with their audience and contributes to a coherent brand narrative that fosters business growth.

In short, investing in full funnel campaigns and solid attribution models is not just about adapting to the new cookie-less era — it’s a fundamental approach to sustainably capturing consumer interest and propelling your brand forward in a competitive marketplace.

TUNE customers who would like to work with Virality Boost can request an introduction directly via TUNE Network.

Questions? Click here to chat with one of our experts.

Paylode is a leading customer perks platform helping companies launch and manage perks programs without the burden and expense of building one in-house. Paylode is like having an entire partnerships team in your corner. They vet and pre-negotiate thousands of perks offers from top consumer brands, and provide easy, no-code tools to save companies massive amounts of time and overhead. Perks programs increase conversion rates, retention, engagement, and satisfaction, while also unlocking a new stream of revenue for your company. Read on to find out more about this TUNE Network Partner and how their perks platform could benefit your brand.

Q: Can you give us a high-level overview of your company?  

A: Paylode is a powerful perks platform driving customer action and retention. It’s the fastest way for companies to launch, manage, and monetize a customer perks program that rewards customers who engage.

Q: What are the top ways you promote brands?  

A: Brands are invited to apply to our marketplace and if accepted, they join 1,000+ other household names and local businesses. We then work with our clients to promote right-fit perks that are exactly what their audience wants and needs. Brands can be featured in our persistent perks centers, as well as in client-specific marketing campaigns.

Q: What is the total reach of Paylode’s audience?  

A: Our clients have a total of over 23 million users in the United States and Canada (with some of our audience in Australia, South Africa, Indonesia, and Portugal). Interestingly, nine out of 10 perk redemptions are from customers who start and end their journey within the Paylode perks center, indicating that perks customers are not coupon hunters but rather shoppers and browsers.

Q: Can you share some insights about your audience and demographics?  

A: We work with a wide range of companies, but the ones that get the most value from the system are the ones who have a lot of customers and want to give them reasons to take action — whether that’s to complete a purchase, sign up, or any other action that’s valuable to your company.

Q: Which verticals perform the best with Paylode?  

A: We focus on verticals such as insurance, residential real estate, travel & hospitality, fintech, utilities, membership apps, and e-commerce. Each of these niches come with their own audience and nuances of reaching them.

Food, travel, and home furnishings offers do well with Paylode perks customers. Users browse and search from hundreds of offers and select what’s right for them. We also match offers to campaigns, to gift customers the best deal on the web in exchange for their engagement.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: There’s no campaign too big or too small — there are infinite ways to use perks. One hospitality brand created a perks page specifically for pickleball tournament goers, adding another way to thank audience goers with a creative bundle of deals specifically for the pickleball fans.

We’re working on an upcoming movie launch with a themed perk center for the main character’s biggest fans. Collectibles, merchandise, and movie ticket deals all promote the movie.

And though it seems small, the most impactful way we help companies is by helping their customers save, both on things they need every day and in that current moment.

For example, our residential real estate clients create move-in bundles for new tenants that can help them save hundreds on moving costs like truck rentals and cleaners, making it a little easier to settle into a new place. Our insurance clients provide auto supply deals and discounts that help their policyholders save, showing them gratitude even when it’s not renewal time.

Q: What’s something unique about Paylode?  

A: “Every single company right now is figuring out how to retain their customers while driving down costs, especially in this economic environment,” said Leo Polovets, Founding Partner at Susa Ventures. “Paylode’s approach to perks programs not only addresses the rising challenges of customer acquisition costs but also provides a seamless solution for businesses to drive deeper engagement and unlock additional revenue streams.” 

Q: Any industry trends or insights to share with brands?  

A: We live in an incentive-driven economy. Customers expect rewards and personalization in 2024. Working with Paylode means taking your customer engagement program to the next level in terms of both. Paylode is building a product based on the core value of delivering measurable impact to companies for a fraction of the cost it would take to do it in-house.

Q: Why should brands want to work with your company?  

A: The magic is where we link together brands and customers at scale, and we’re adding new and better no-code features every day to enable any marketer to run a perks campaign. We have a team of 15 industry veterans and engineers building the platform, many with a decade or more experience in the partnerships, affiliate marketing, and rewards industry.

TUNE customers who are interested in working with Paylode can request an introduction directly in the platform via TUNE Network. Questions? Click here to chat with one of our experts.

Google Ads, formerly known as Google AdWords, is an essential platform for online advertising and marketing. With its massive reach, sophisticated targeting options, and flexible budgeting, it’s important that TUNE makes it easy to work seamlessly with Google Ads. That’s why we’re thrilled to announce our enhanced integration with Google, designed to streamline your experience in the TUNE platform and unlock the full potential of Google Ads.

Google Ads Certification

At TUNE, we make sure to stay on top of important changes in the industry. Following new requirements for transparent redirection, TUNE has earned certification as an official Google click tracking partner.

The Google Certification Program helps protect users from click tracker abuse by enabling click tracker transparency.

To make it easier for TUNE customers to take advantage of this certification, we developed additional user interface features that streamline the link creation process.

Ensuring Compliance and Transparency

We’ve worked diligently to ensure that our integration with Google Ads meets and exceeds industry standards.

Our new feature set, developed specifically for Google, simplifies the link creation process by automating the necessary configurations. With just a single checkbox, TUNE takes care of all the technical details, appending the required transparency parameter (redirect_url) with correctly formatted values to any link you choose.

This new setting can be found on the individual Offer page, located in the Generate Tracking panel.

No more manual configuration or guesswork required. Simply copy and paste the generated tracking link into Google’s Tracking Template field, and you’re good to go.

Get Started with TUNE’s Google Ads Integration

This feature set is now available to all TUNE customers.

If you would like to take advantage of this integration, navigate to Company –> Customize Application –> Domain and select “Enabled” in the Google Ads dropdown menu. You have the flexibility to turn this feature on and off as needed.

You can find more information in our Integrating with Google Ads help article.

Questions? Feedback? Reach out to your dedicated Customer Success Manager or email TUNE Support at support@tune.com.

DontPayFull is a technology company operating a global coupon website, providing online shoppers with coupons and discount offers for over 30,000 stores and brands. In addition to its website, DontPayFull offers two complementary products: Amazon Discount Finder, a tool that allows consumers to find coupons and discount offers directly from the Amazon website; and DontPayFull Automatic Coupons, a browser extension that automatically finds and applies coupon codes at checkout. Read on to discover more about this TUNE Network Partner and how they could benefit your business.

Q: Can you give us a high-level overview of DontPayFull?  

A: For more than 12 years, DontPayFull has been one of the leading online platforms in the coupons industry space, a beacon for smart shoppers seeking to optimize their online purchases. We provide an extensive range of coupons, discount codes, and promotional offers spanning a multitude of retailers worldwide. Our primary goal is to enhance the online shopping experience for consumers, enabling them to secure the very best deals and manage their budgets efficiently. To this end, we’ve crafted a user-friendly interface and offer dedicated customer service, ensuring a seamless, rewarding experience for all savvy shoppers looking to further stretch their dollars.

Q: What are the top ways you promote brands?  

A: At DontPayFull, we truly believe in the power of collaboration and the potential it has to unlock unimaginable possibilities. We have positioned ourselves as a bridge connecting millions of shoppers with thousands of brands worldwide, facilitating a vibrant marketplace that is characterized by mutual benefits and growth.

Our story revolves around creating value for both consumers and brands. For consumers, we offer an opportunity to save more with exclusive coupons, while for brands, we provide an expansive platform that heightens visibility and boosts engagement.

We deploy a variety of strategic methods to achieve this. At the forefront, we harness the power of exclusive coupons, shared across entire carefully selected store categories, capturing a wide audience rather than only targeting those looking for specific brands. Organic traffic monetization is a significant part of our strategy, where our constant search engine optimization efforts attract a large audience seeking deals and coupons, and direct this traffic towards the brands we promote.

We nurture a committed team that’s focused on performance. Our team members invest their time and passion to augment the growth of the brands we work with, by carefully crafting experiments, analyzing data and continuously optimizing the storefronts. Their efforts ensure that every brand we promote gets the best possible exposure and reach.

Last but not least, we also capitalize on content marketing via our compelling blog section, generating high engagement and conversion rates by featuring appealing offers during peak events as per our defined shopping calendar.

Q: What is the total reach of your audience?  

A: At the moment, the total reach of our audience is 20 million unique visitors last year, 366,000 social media subscribers, and 480,000 email subscribers. On average, we have over 1.2 million unique users and more than 1.5 million sessions every month, with significantly increased traffic during the months of November and December. This exposes our more than 15,000 partners to 100% organic traffic.

Our year-on-year steady growth and strong organic reach stand proof of the trust and loyalty of our audience, which is a key factor to our continued success.

Q: Which verticals perform the best with DontPayFull?  

A: In alphabetic order, our most visited and best performing categories are: Accessories, Beauty, Business & Services, Clothing, Electronics, Health, and Home & Garden.

Q: Can you tell us about a successful campaign you ran in the last six months?  

A: We can certainly share some insights about one of our most successful campaigns in the last six months. It’s quite a noteworthy one, because it is in the financial industry category, a sector that isn’t typically a top performer for a coupon aggregator website like ours. We’ve partnered with a financial institution on their financial education offering, and we’ve managed to generate an impressive sales growth of over 350% during the period by strategically placing the brand’s most appealing offers inside our specially tailored categories and optimizing their storefront sections to coincide with the peak shopping season. We shifted the extra need for material resources of our audience towards a more financial conscious mentality during the yearly spending spree. This approach allowed us to connect the right brand with the right audience at the right time. As a result, we saw a significant uptick in engagement and conversion rates of financial education products, reaffirming our beliefs in the power of optimized strategic content marketing, enabling them to collect more than $450,000 in revenue in January 2024 alone.

We believe this success can mainly be attributed to our team’s ability to understand, adapt and innovate. They have demonstrated a remarkable ability to swiftly identify the trend, adjust our system to it and comprehend industries that are not typically considered mainstream in the coupon aggregation domain.

This campaign has been a learning experience for us. We are excited about this growth, and we are looking forward to leveraging these learnings to launch even more successful campaigns in the future.

Q: What’s something unique about DontPayFull?  

A: One aspect of DontPayFull we consider unique in this landscape is our emphasis on win-win partnerships. We constantly and consistently prioritize the needs and feedback of our main stakeholders — the platform users and our partners. By attentively listening to their requirements via our dedicated customer service channels, we are able to curate innovative solutions that meet their needs. At our core, we are a technology company, driven by a mission to save our users time and money. This sets us apart as not only a platform for securing the best online deals but also a progressive tech entity that uses innovative strategies for the benefits of our users and partners. 

Q: Any industry trends or insights to share with brands?  

A: A key insight in the current landscape is that consumers are becoming increasingly savvy and selective in their online shopping behaviors. They don’t merely seek discounts, but also value a seamless end-to-end user experience with a significant trend around exclusivity. Consumers are showing an increased preference for unique, exclusive deals, and coupons tailored to their shopping habits. Brands seeking a competitive edge should consider this shift in consumer behavior when developing discount strategies. It’s clear that deals and coupons that feel exclusive to the consumer are influential in shaping their purchasing decisions. As a platform, our goal is to stay ahead of these trends and use our insights to serve our users better and provide an effective platform for our partners.

TUNE customers who are interested in working with DontPayFull can request an introduction by navigating to the TUNE Network section of the platform. Questions? Click here to chat with one of our experts.

In case you missed our big announcement last August, the TUNE Network is here!

By now, we’re all settled back into work after an amazing Affiliate Summit West in Las Vegas. If you were busy like me, the follow-up conversations are still ongoing. Not only should key partnership opportunities be top of mind, but also utilizing reliable technology with almost limitless potential to grow and scale your affiliate programs the way you want to.

Remind me again: What is the TUNE Network?

The TUNE Network is a new marketplace where brands can access top affiliates and publisher groups found only in networks — without leaving the TUNE platform. It offers the functionality that top partners like Honey and CNET require without the compromises that come with joining a traditional affiliate network. And because we built the TUNE Network to integrate with our payments product, TUNE Pay, our fees are lower to work with these partners. This means TUNE can deliver the same services and functionality of a network, but with lower fees for customers and higher payouts for partners.

What are the benefits for advertisers and brands?

For years, TUNE has been the partner marketing platform of choice for advertisers who aren’t willing to settle for the status quo. Giving brands the flexibility and control to 100% own their data and fully protect their strategic partnerships is a huge differentiating factor that wins us customers over our competition.

Now, advertisers on TUNE can manage their direct partners and network partners through the same platform, while avoiding the hefty fees and restrictions of traditional networks. It’s truly the best of both worlds:

• Advertisers can tap into a marketplace of partners that includes the largest affiliates in the space — affiliates you can’t access without a network.
• With TUNE, you can control your data, manage your direct partnerships, and get access to the most valuable affiliates and publisher groups around the world. It’s all the functionality of a network at a fraction of the cost.
• In addition to all the above, brands can also choose to be listed in a directory in the TUNE Network, getting their business and offers in front of the most valuable partners and audiences in the world.

What are the benefits for affiliates and publishers?

A few of the industry’s largest affiliates and publishers (think Skimlinks and Forbes) drive an immense amount of revenue for advertisers. They can also work with thousands of brands at a time, running offers and collecting commissions from all of them. Making this process happen at scale requires the infrastructure of network, which is exactly what the TUNE Network provides.

For these affiliates and publishers, there are two key advantages in the TUNE Network:

1. Partners get their own account and login on TUNE.
2. Partners get a consolidated payment on behalf of all advertisers they work with.

Most importantly, partners in the TUNE Network can engage with brands directly, join programs, set up and find offers, access reporting, and pull conversions and other data via API, all from their network interface.

What partners are in the TUNE Network?

In case you need more convincing, here are a few of the partners and categories you can find in the TUNE Network:

• Content: Business Insider, CNET, Rolling Stone, Vox Media, Ziff Davis, Forbes, Finder, BuzzFeed, Reviewed
• Coupon/Deal/Loyalty: Honey, Brad’s Deals, The Krazy Coupon Lady, Prodege
• Creator/Influencer: BrandCycle, Aspire
• Networks: Skimlinks, SOVRN, FlexOffers
• Conversion Optimization/Retargeting: UpSellit, Cybba, RevLifter
• Mobile Networks: Tappa, AdAction, Mobupps

Let’s Work Together

It all sounds pretty nice, right? So what are you waiting for? We at TUNE would like to cordially invite you to join our rapidly growing network of brands and partners.

If you’re a top affiliate or publisher and are interested in becoming a TUNE Network Partner, apply here.

Advertisers and agencies can learn more about the TUNE Network by reaching out to their Customer Success Manager or clicking here.

We’re excited to release Conversion History, a brand new feature to help TUNE customers easily trace the lifecycle of any conversion event. 

This additional layer of traceability can be helpful for debugging or troubleshooting any conversion issues, testing tracking integrations, or checking recently uploaded conversions. 

The new panel can be viewed on the Conversion Details page, which displays basic offer information, partner values passed (if any), and payout and revenue info, as well as tracking information like the DateTime, referral URLs, and user agent of the conversion. You can access this page by clicking through any individual conversion in your TUNE Conversion Report.

New Conversion History Panel 

The panel will display a list of all updates made to the conversion, including the date and time of the update, and the details of the update. 

Some additional details: 

• The Conversion History panel will be available for all TUNE admin app users with the “stats” employee permission. More on employee permissions here. 
• The Conversion History panel can be accessed for any conversion, regardless of its status. 
• The panel displays a list of updates made to the conversion, including the datetime of the update and details such as conversion status, payout, revenue, and sale amount. 

We hope you find this new feature helpful!

As always, we welcome your feedback. Please share your suggestions or questions through the app or your TUNE account manager.  

Sheridan Marketing & Consulting is a boutique partner agency helping brands grow through active affiliate management and facilitating relationships with an eclectic group of top-notch publishers. Read along as owner and founder Devin Sheridan shares the details about his new company.

Q: Can you give us a high-level overview of Sheridan Marketing & Consulting?  

A: After 10 years in the affiliate and partner marketing space I recently decided to launch my own agency. My goal with Sheridan Marketing & Consulting is to continue doing what I do best — connecting advertisers and publishers and fostering meaningful, mutually beneficial partnerships. We match our approach to our clients, pride ourselves on white glove service and building long-term, lasting relationships. 

Q: What are the top ways you promote brands?  

A: We believe that one size doesn’t fit all when it comes to brand promotion. We pride ourselves on tailoring our promotional methods to complement a brand’s existing marketing channels, ensuring incremental growth. We work with highly curated partners across the marketing spectrum including programmatic display, rewarded traffic, email marketing, curated content creation, card linking, affinity marketing, CTV, retargeting/on-page abandonment, and more. 

Q: What is the total reach of your audience?  

A: While the specific number can vary depending on the project, our extensive network of publishers and partners allows us to tap into an audience of millions across various platforms and verticals. 

Q: Which verticals perform the best with your company?  

A: While we love working with clients across many verticals, we have the most experience in lifestyle products and apps, health and wellness, insurance, and B2B.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: We are a new agency — just launched in August — but already we have helped drive over 5,000 sign-ups for a large membership organization’s rewards program and helped a health food brand drive over 2,000 sign ups for their recipe newsletter. 

Q: What’s something unique about Sheridan Marketing & Consulting?  

A: What truly sets Sheridan Marketing & Consulting apart is our dedication to fostering authentic, meaningful partnerships. Our goal is to cultivate relationships that are both profitable and sustainable, ensuring long-term success for both advertisers and publishers. 

Q: Any industry trends or insights to share with brands?  

A: One noticeable trend is the diversification of affiliate marketing channels. Gone are the days when affiliate marketing solely revolved around blogs and coupon sites. More and more brands are expanding their affiliate strategies to include partnerships with content creators, CTV/OTT, podcasts, and on-page optimization partners. This diversification allows brands to reach audiences in more organic and authentic ways, leading to increased trust and stronger customer relationships.

TUNE customers can request an introduction to Sheridan Marketing & Consulting directly in the TUNE platform.

 
You may have heard some talk recently that TUNE’s been working on an exciting new initiative. Today, I’m thrilled to officially announce the launch of the TUNE Network!

What Is the TUNE Network?

The TUNE Network is a new marketplace where brands can access top affiliate partners found only in networks, without leaving the TUNE platform.

We built the TUNE Network to offer the functionality that large partners like Honey and Skimlinks require without the compromises that come with joining a traditional affiliate network. And because we built our solution to integrate with our payments product, TUNE Pay, our fees are lower to work with these partners. This means we can deliver the same services and functionality of a network, but with lower fees for customers and higher payouts for partners.

So, what does that mean for businesses on TUNE?

• You can run a private program with direct, strategic partnerships and avoid paying a network fee, just as you’ve always done with TUNE.
• You can tap into a marketplace of partners that includes the largest affiliates in the space — affiliates you can’t access without a network.

With TUNE, you can control your data, manage your direct partnerships, and get access to the most valuable affiliates and publisher groups around the world. It’s all the functionality of a network at a fraction of the cost.

Why Did We Build the TUNE Network?

Advertisers on TUNE have always been able to work directly with any affiliate who partners with them. ​Over the past few years, we heard increasing feedback that advertisers also want the option to work with top affiliates and publisher groups, which require the technology and workflows of a network. Knowing we could create a network infrastructure that would work seamlessly with the TUNE platform and cost less than traditional options, we got to work.

Today, we’re excited to see that work through to a public release. Below are some of the current features and benefits of the new network infrastructure for partners, agencies, and brands, with more already on the roadmap.

Top Affiliates and Publisher Groups

The world’s largest affiliates and publishers drive an immense amount of revenue for advertisers. They can also work with thousands of brands at a time, running offers and collecting commissions from all of them. Making this process happen at scale requires the infrastructure of network, which is exactly what the TUNE Network provides.

There are two main pillars to the network experience for partners:

1. Partners get their own account and login on TUNE, and
2. a consolidated payment on behalf of all advertisers they work with.

In addition, partners in the TUNE Network can engage with brands directly, join programs, set up and find offers, access reporting, and pull conversions and other data via API, all from their network interface.

Agencies

Agencies can continue to work with brands and publishers through TUNE like before, now with the added convenience of working with TUNE Network Partners in the same platform.

Advertisers and Brands

For years, TUNE has been the partner marketing platform of choice for advertisers who aren’t willing to settle for the status quo. Giving brands the flexibility and control to own their data and protect their strategic partnerships is a huge differentiating factor that wins us customers over our competition. Now, advertisers on TUNE can manage their direct partners and network partners through the same platform, while avoiding the hefty fees and restrictions of traditional networks. It’s the best of both worlds!

In addition to all the above, brands can also choose to be listed in a directory in the TUNE Network, getting their business and offers in front of the most valuable partners and audiences in the world.

Get Started

There’s way more to the TUNE Network than what I’ve outlined above, so you’ll have to get in touch to find out more.

If you’re a top affiliate or publisher and are interested in becoming a TUNE Network Partner, apply here.

Advertisers and agencies can learn more about the TUNE Network by reaching out to their Customer Success Manager or clicking here.

Reviewed, part of the USA TODAY Network, is a team of product experts (geeks, in truth) who put in the hard work of testing products so you don’t have to. We are pleased to welcome them into the TUNE Network. Keep reading to learn more about this popular publisher.

Q: Can you give us a high-level overview of Reviewed?  

A: We help people find the best stuff and love the stuff they already have. As for our requirements, we require 8,000-10,000 monthly searches for the brand’s keywords and editorial approval on all new partnerships. In conjunction with this, we also don’t cover B2B solutions, finance, CBD, gambling, crypto, sex toys, and health science-related brands. 

Q: What are the top ways you promote brands?  

A: Deals, consumer ed pieces, gift guides, listicles, featured articles, and paid and social boosting. 

Q: What is the total reach of your audience?  

A: 145 million monthly uniques. 

Q: Which verticals perform the best with Reviewed?  

A: Home, lifestyle, tech, sleep, and appliances.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: For a shoe brand in 2022: $12,000 in revenue, and after expanding their SOV (share of voice) in 2023, this resulted in $56,000 in revenue. 

Q: What’s something unique about Reviewed?  

A: Reviewed is an unbiased review site, not incentivized by financial incentives. 

Q: Any industry trends or insights to share with brands?  

A: Luxury jewelry brands are performing extremely well, and we are currently one of the leading publishers in the space for accessibility with a growth of 100% compared to last year. We defined accessibility as any products that would aid someone with a disability.

TUNE customers who are interested in working with Reviewed can request an introduction directly in the TUNE platform.

Questions? Click here to chat with one of our experts.

June’s featured partner Perform^[cb] is a leader in the outcome-based marketing industry. Their mission to “Think Bigger” and a streak of exponential organic growth allowed the company to make several strategic acquisitions over the years. Today, they provide marketers and publishers with the unique solutions their businesses need to succeed. Read on to find out how they could help your brand grow today and into the future!  

Q: Can you give us a high-level overview of Perform^[cb]?  

A: Founded in 2002, Perform^[cb] is a 7X winner of best in class in the outcome-based marketing industry, offering a comprehensive range of services through our Outcome Engine and affiliate program management. Enabled by proprietary, patented technology that seamlessly integrates with TUNE, Perform^[cb] allows marketers to optimize customer acquisition and maximize return on ad spend (ROAS) by only paying for tangible, high-quality customer outcomes. 

We work with brands such as Walmart, LendingTree, FanDuel, Robinhood, Capital One Shopping, and Hungryroot to grow their customer base and lifetime value at scale.

Q: What are the top ways you promote brands?  

A: Our extensive ad inventory gives marketers access to major and emerging digital channels, such as mobile, search, contextual, display, and pay-per-call (just to name a few), ensuring broad customer reach across the entire buyer journey. We provide brands with flexible payment models tailored to their specific objectives, including CPA, CPL, CPI, CPE, and CPC. 

Q: What is the total reach of your audience?  

A: We work with a diverse range of clients, spanning small businesses, mid-sized companies, and enterprise brands across various industries and niches. With our versatile solutions, we cater to the unique growth needs of each brand, whether it’s providing strategic support for individual campaigns or full-funnel affiliate program management. 

Q: Which verticals perform the best with Perform^[cb]?  

A: Our team has extensive experience scaling and optimizing campaigns across a diverse set of key verticals, including but not limited to:

• Downloads and Security Software 
• Entertainment, Streaming, and Lifestyle 
• Finance and Fintech 
• Beauty, Health, and Wellness 
• Electronics and Gaming 
• Apparel and Accessories 
• Subscription Services 
• Grocery and Alcohol Delivery 

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: A popular finance marketer seeking to acquire qualified consumers through valuable, long-term partnerships turned to Perform^[cb]‘s Outcome Engine team for assistance. We established a strong foundation with the fintech marketer, emphasizing compliance transparency, open communication, data-driven feedback, and strategic optimizations. Through collaborative A/B testing of landing pages, product bundles, pricing, payouts, and sub-ID tracking, we leveraged insights to optimize performance across top channels. Our recruitment of high-quality partners and streamlined creative reviews by our in-house compliance team further expedited the campaign launch process.  

The campaign surpassed its consumer enrollment goal, achieving a remarkable 74% increase in enrollments during the first quarter. The success continued, with an impressive 355% increase in revenue and a 274% increase in enrollments year-over-year. 

Check out the full case study here!

Q: What’s something unique about Perform^[cb]?  

A: Our commitment to delivering impressive ROI, developing cutting-edge technology, and fostering a vibrant culture sets us apart. One of our standout features is our Outcome Engine, a world-leading full-funnel digital customer generation tool kit. Powered by our patented customer acquisition platform (CAP), the Outcome Engine revolutionizes growth by integrating AI technology, expert services, and a curated partner marketplace.  

Our CAP secures all campaigns with 24/7 compliance and the anti-fraud software, PerformSHIELD. This powerful tool proactively and continuously protects brands from suspicious activity, providing them with peace of mind and maintaining their brand integrity. 

Q: Any industry trends or insights to share with brands?  

A: The future of outcome-based marketing is likely to be shaped by several key factors. Technological advancements and data analytics will be pivotal. The ability to gather and analyze vast amounts of data empowers marketers to make informed decisions, optimize campaigns, and deliver personalized experiences to targeted audiences. The impact of AI and machine learning technologies is already profound as we’re seeing within our own platform capabilities, facilitating efficient targeting, automation, and performance optimization. 

We have also witnessed a rise in influencer partnerships, emphasis on transparency and compliance, focus on personalization and segmentation, and diversification of programs with niche partners. These trends provide valuable insights for brands seeking to optimize their strategies and succeed in a dynamic marketplace. 

At Perform^[cb], we remain committed to ongoing investment in research and development, staying ahead of industry trends, and adapting strategies to meet our clients’ evolving needs.

TUNE customers who would like to work with Perform^[cb] can request an introduction directly through the TUNE platform by navigating to the Media Partners tab.

Questions? Click here to chat with one of our experts.

TUNE is excited to announce support for Single Sign-On (SSO) user authentication! If you’re currently taking advantage of Okta’s SSO solution in your organization, that seamless and secure login flow experience can be extended to your users when they access TUNE.

Benefits of Single Sign-On

Single sign-on is a common authentication method that allows a user to utilize a single login to securely access multiple systems or applications. If you’re not currently utilizing an SSO service, we suggest looking at Okta, especially if you want to enable SSO in TUNE. (While we are working to expand to other SSO services, Okta is currently the only provider supported in TUNE).

SSO can help maintain tighter controls among IT systems and staff. In addition to tighter controls, SSO can also help reduce login fatigue and increase productivity because users no longer have to manage multiple sets of login credentials and passwords.

Okta suggests that taking advantage of SSO can reduce login related help desk tickets by 75% and reduce new user onboarding time by up to 50% [1]. With that in mind, the sooner your new users have access to TUNE, the greater potential ROI you’re getting from your affiliate marketing program.

How to Enable SSO in TUNE

For those of you with Okta SSO already implemented, TUNE accounts will support your service provider (SP) initiated version of single-sign on, including direct support for you and any team members utilizing Okta. SP initiated login helps extend a consistent login experience for your users and saves your organization time from having to implement a more custom identity provider (IdP) initiated login.

Setting up SSO through Okta is as simple as filling out four fields and enabling the feature for your users.

For now, TUNE’s SSO implementation will support all Employee level users. Partner and Advertiser users aren’t supported at this time. Does your organization have a good use case for supporting these additional user types? We’d like to hear about it! Log in to your TUNE account at https://feedback.tune.com and let us know.

If you’re interested in enabling SSO support with TUNE for your organization, contact your Customer Success Manager and we’ll get you started.

[1] https://www.okta.com/products/single-sign-on/

In addition to being a valuable source of high-quality media partners, TUNE Connect is also a fantastic resource for clients seeking top agency recommendations and managed services. On that note, we are pleased to welcome our newest agency partner, ZeroTo1 to TUNE’s partner ecosystem. With brands such as Instacart, ClickUp, and Lime Crime on their roster, we’re excited to have them on board!

Q: Can you give us a high-level overview of ZeroTo1?  

A: ZeroTo1 is a full-service growth, creative, and influencer agency for high-growth technology and ecommerce brands. We grow brands by building community, best-in-class UGC ad creative, and performance-based marketing tactics.

We work with brands like Instacart.com, Huel.com, Cometeer.com, Basecamp.com, Melin.com, HelloLanding.com, Therabody.com, GelBlaster.com, ClickUp.com, LimeCrime.com and more.

Q: What are the top ways you promote brands?  

A: We partner with top-tier brands to build influencer (creator) affiliate communities that support acquisition, creative, and lifecycle efforts. We also launch and manage profitable affiliate marketing programs through our strong relationships with top publishers and platforms, and create high-quality UGC and video ads for Meta and TikTok. 

Q: What is the total reach of your audience?  

A: ZeroTo1 helps leading brands target, reach and engage millions of consumers through direct partner channels and social media platforms, including Meta, TikTok, and more. Our agency develops marketing partnerships among the Fortune 500, providing access to premium partner channels, strategic integrations, personalized offers, and prescriptive targeting. 

Q: Which verticals perform the best with ZeroTo1?  

A: Top verticals:

• Health & Wellness
• Tech, Apps, and Consumer Services
• Food & Beverage
• Outdoor and Sports
• Electronic & Games
• Apparel & Accessories
• B2B & B2C Marketplaces

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: ZeroTo1 and Instacart developed a set of creator-specific tools and workflows (with the help of TUNE) that allow recipe publishers and content creators, “influencer (creator) affiliates,” to make their recipes instantly shoppable from their chosen platforms.

• For influencer (creator) affiliates: they’re given tools and affiliate links to help monetize the recipe and list-focused content they’re already creating. Plus, they join a branded community of top recipe publishers, bloggers, and dieticians — sharing tips, tricks, and trends within their industry.  
• For Instacart: they’re amassing an army of recipe influencers (creators) that help generate in-app purchases, as well as a distribution network that can be incentivized and directed towards broader strategic brand goals.
• For Instacart partners: they’re able to deploy pragmatic budgets through the community, as well. Co-marketed recipe challenges, recipe syndication, and more!  

Key result/highlight from the “Influencer (Creator) Affiliate” Tastemakers Program:  

• ZeroTo1 created an agile, scalable, and highly profitable program within six months.

Q: What’s something unique about ZeroTo1?  

A: The co-founders of ZeroTo1 served on the founding team at Shipt. Both were instrumental in building out their performance marketing departments and overseeing the overall influencer and affiliate go-to-market strategies. Shipt was acquired by Target, paving the way for the inception of ZeroTo1. Today, ZeroTo1 partners with emerging lifestyle e-commerce and technology brands seeking to grow fast and grow profitably. Our competitive advantage is that we have experience working on the brand side from idea to exit in just four years, so we understand the difficulties and challenges of scaling while dealing with agencies. We pride ourselves on delivering performance results rather than just the deliverables and being long-term growth partners for our clients every step of the way. 

Q: Any industry trends or insights to share with brands?  

A: Category leaders like Instacart, Walmart, Amazon, Apple, and Disney+, among others, have recognized the immense potential in cultivating their own branded influencer-affiliate communities. With the increasing cost of paid channels, the value of investments in community-driven initiatives that foster organic growth, customer retention, and loyalty has been amplified, leading to profitable growth.

Unlike the traditional affiliate marketing programs that were primarily transactional, these branded community programs are deeply rooted in the strength of the community and the content they create for a brand. The value propositions within influencer (creator) affiliate programs have evolved from just offering commissions. They now include exclusive benefits such as access to special events and resources, opportunities for broader partnerships, and various other incentives.

We’re witnessing a trend toward diversification in affiliate programs. More brands are broadening their affiliate programs to encompass various influencers (creators) while building a branded community. This includes micro and macro influencers, content publishers, bloggers, and even the brands’ own customers. As we move forward, this trend is set to become the norm, further revolutionizing the affiliate marketing landscape and making ZeroTo1 uniquely positioned to help brands launch these programs effectively.

TUNE customers who would like to work with ZeroTo1 can connect with them directly in the TUNE platform. Simply navigate to the Agency Partners section of TUNE, select ZeroTo1, and click the “Request Connection” button.

Questions? Click here to chat with one of our experts.